Visual Content Marketing

The Best Type of Visual Content for Your B2B Marketing Goals

Posted on Posted in Content Strategy

Leverage the power of visual storytelling to increase traffic and online lead generation. Visual content is more than 40X more likely to get shared on social media than other types of content. (Buffer)

3 Types of Visual Content

The three main categories of visual content are:

  1. Static
    Static visual content are photos and graphics that does not change. It also includes slideshows or PowerPoint presentations. Even though the content moves with user interaction, it doesn’t change.

  2. Interactive Apps, assessments, calculators, and quizzes, require your audiences’ interaction and the answers differ according to their actions or answers.
  3. Video
    Videos and webinars can be live-broadcasted or recorded.

 

Review the infographic below to discover which type of visual content will work best for your target market.

 

Journey Through the World of Visual Content [Infographic]

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