LinkedIn B2B Marketing

Why LinkedIn is Important for Online Marketing [Infographic]

Posted on Posted in LinkedIn

LinkedIn is known as the best B2B social media site. Here’s why:

74% of B2B buyers use LinkedIn to research potential vendors, services, and products. 44% of these buyers purchased from vendors they researched on LinkedIn.

For social media traffic and lead generation, LinkedIn has a 2.74% conversion rate for website visitors. That may sound low, but Facebook’s average lead conversion is 0.77%, and Twitter is only 0.69%.

Review the following infographic by WebpageFX for more statistics and best practices in using LinkedIn for your social media strategy.

Why LinkedIn Matters to Marketing
Created by WebpageFX

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