LinkedIn is known as the best B2B social media site. Here’s why:
74% of B2B buyers use LinkedIn to research potential vendors, services, and products. 44% of these buyers purchased from vendors they researched on LinkedIn.
For social media traffic and lead generation, LinkedIn has a 2.74% conversion rate for website visitors. That may sound low, but Facebook’s average lead conversion is 0.77%, and Twitter is only 0.69%.
Review the following infographic by WebpageFX for more statistics and best practices in using LinkedIn for your social media strategy.
Created by WebpageFX